Handmade in Bhadohi since 1971

Handmade, the new luxury

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Hand-knotted traditional rugs

Heirlooms, underfoot

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Pet Friendly
Natural Fibres
Sustainable
100% Handmade
Pet Friendly
Natural Fibres
Sustainable
100% Handmade
Pet Friendly
Natural Fibres
Sustainable
100% Handmade
Pet Friendly
Natural Fibres
Sustainable
100% Handmade
Pet Friendly
Natural Fibres
Sustainable
100% Handmade
Pet Friendly
Natural Fibres
Sustainable
100% Handmade
Pet Friendly
Natural Fibres
Sustainable
100% Handmade
Pet Friendly
Natural Fibres
Sustainable
100% Handmade
Pet Friendly
Natural Fibres
Sustainable
100% Handmade
Pet Friendly
Natural Fibres
Sustainable
100% Handmade

Rugs made slowly, by hand, to be lived on for generations.

Every piece is hand-knotted, hand-tufted or handwoven by master artisans in Bhadohi, India's carpet capital, drawing on more than five decades of Shreedhar Carpets' craft. Choose a design as it is, or have it made to your size, colour and room.

Our story

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Contemporary Designs
Contemporary Designs Discover
Traditional Designs
Traditional Designs Discover
Modern Designs
Modern Designs Discover
Handwoven Dhurries
Handwoven Dhurries Discover

Rug Runway

Hand-tufted rugs in sculptural shapes and colour.

Terrain Round Off‑White Rug

Rs. 13,500.00

Amoeba Brown Round Rug

Rs. 20,000.00
Terrain Round Green Handmade Rugrugs
Terrain Round Green Handmade Rugrugs

Terrain Round Green Rug

Rs. 13,500.00

Moon Round Rug

Rs. 25,000.00
Terrain Brown Handmade Rugrugs
Terrain Brown Handmade Rugrugs

Terrain Brown Rug

Rs. 18,500.00

Levels Off‑White Rug

Rs. 22,000.00
Forest Moss Handmade Rug The Rugs Story
Forest Moss Handmade Rug The Rugs Story

Forest Moss Rug

Rs. 36,000.00
Terrain Round Beige Handmade Rugrugs
Terrain Round Beige Handmade Rugrugs

Terrain Round Beige Rug

Rs. 13,500.00

Made to your exact size

Customise your rug

Wall-to-wall, woven by hand

Explore wall-to-wall

The Terrain Series

The Terrain Series
Terrain Round Rust Handmade Rugrugs

Terrain Round Rust Rug

Rs. 13,500.00

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Terrain Green Handmade Rug The Rugs Story

Terrain Green Rug

Rs. 18,500.00

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Terrain Round Pink Handmade Rugrugs

Terrain Round Pink Rug

Rs. 13,500.00

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Terrain Beige Handmade Rugrugs

Terrain Biege Rug

Rs. 18,500.00

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Terrain Round Light Green Handmade Rugrugs

Terrain Round Light Green Rug

Rs. 13,500.00

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Terrain Black Handmade Rugrugs

Terrain Black Rug

Rs. 18,500.00

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Terrain Round Beige Viscose Handmade Rugrugs

Terrain Round Beige Viscose

Rs. 19,000.00

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Shop the look

Room styled with a handmade rug by The Rugs Story
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Zarina Round Black White Handmade Rug Kyoto Wool Handwoven Dhurrie
Room styled with a handmade rug by The Rugs Story
Shop Scene (1)
Blue Moon Round Handmade Rug
Room styled with a handmade rug by The Rugs Story
Shop Scene (1)
Barfi Handwoven Runner Dhurrie

The Signature Collection

Hand-knotted heirlooms, each one a year or more in the making.

Nain White HandKnotted Rug - The Revival Project The Rugs Story

Nain White Hand‑Knotted Rug

Rs. 160,000.00

Muraad Hand‑Knotted Rug

Rs. 35,000.00
Nain Round HandKnotted Rug - The Revival Projectrugs
Nain Round HandKnotted Rug - The Revival Projectrugs

Nain Round Hand‑Knotted Rug

Rs. 62,500.00

Erased Heritage Hand‑Knotted Rug

Rs. 105,000.00

Maahru Hand‑Knotted Rug

Rs. 33,000.00
Gulshan 02 Handmade Rug The Rugs Story
Gulshan 02 Handmade Rug The Rugs Story

Gulshan 02 Hand‑Knotted Rug

Rs. 33,000.00

From our homes to yours

Rooms styled with The Rugs Story, shared by the people who live with them.

@therugstory
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The Rugs Story on Instagram The Rugs Story on Instagram The Rugs Story on Instagram The Rugs Story on Instagram The Rugs Story on Instagram The Rugs Story on Instagram The Rugs Story on Instagram The Rugs Story on Instagram
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