There are convenient choices, and then there are crafted choices.

It’s a constant battle between taking the easy route or choosing the path of true artistry. One fades with time, the other stands as a legacy.

Handcrafted rugs are not just woven with yarn but with generations of skill, patience, and passion. The quicker way may be tempting, but the right way—our way—is to honor craftsmanship, to keep tradition alive, and to create rugs that carry stories, not just patterns.

Our Mission

At The Rugs Story, every order begins a bespoke journey of craftsmanship. We weave natural fibers like imported wool and viscose into timeless creations. With four decades of legacy, we blend tradition, quality, and fresh artistry. Our rugs are more than decor—they are stories of heritage and enduring design.

Our Vision

To be a global leader in luxury rug design, where tradition meets innovation. We envision a world where every space is elevated with handcrafted excellence, sustainability, and personalized artistry, making The Rugs Story a symbol of timeless elegance and cultural heritage.

Make the Right Choice!

It’s not just about the rug you buy; how it’s made and the story it carries matter!

100% Handmade

These Rugs are more than just decor, it’s a masterpiece of craftsmanship, woven with skill, patience, and tradition. Created entirely by hand, each rug carries the legacy of artisans who have perfected their craft over generations.

Sustainable

Crafted from eco-friendly materials and ethical practices, our sustainable rugs blend artistry with responsibility. Designed to last, they bring timeless beauty. 

Natural Fibres

 Indulge in a sensory treat with the finest natural fibres used in the rugs with soft touch and longer durability, creating a luxurious underfoot experience, adding comfort and warmth to your space.

Hear From Our Happy Customers

Absolutely fantastic! I ordered two customized rugs, and they turned out even better than I imagined. Communication was a breeze, delivery was quick, and the quality was top-notch. Abhay is so knowledgeable, with a really great market exposure that made the experience a delight. I would personally highly recommend it!😊🤞

Ayush Temani

Ordered a custom rug - the team was so helpful and patient with finalising the details, and even shared several renderings. They were also very upfront about timelines, and delivered it right on time. Such a pleasure, and loved the final rug!

Nikita Doshi

Got a customised rug from rug story
Had an amazing experience
I got immediate responses and the service was really good
Quality of the rug is also nice

Shreya Gaddam

Just love the designs and provide amazing service for even customising the rugs as per your needs and requirements. Budget friendly aswell! :)

Bhumika Mitra

The company is reliable, ensures that it fulfills its promises, and actively fosters positive customer interactions.

Cauan Cardoso

FAQs

We offer customization options for size, color, and design. Please contact our customer service team to discuss your requirements.

Yes, we provide worldwide shipping. Shipping costs and delivery times will be calculated at checkout based on your location.

Most handmade rugs are eco-friendly as they use natural fibers and dyes. Their production also involves minimal machinery, reducing carbon footprints.

Handmade rugs crafted with natural dyes are more resistant to fading. Proper care and avoiding direct sunlight can help maintain their vibrancy.

Handmade rugs involve intricate craftsmanship, natural materials, and significant production time, making them more sustainable than machine-made alternatives.

People of The Rugs Story